Tag Archives: #socialmedia

Week 3 Reflection-Kristen Nosky

During the third week of class we learned and discussed the following items:

  • Google Analytics: Our professor signed us into a Google Analytics account and explained how marketing campaigns were organized and what type of analytics are measured through this service.
  • Content Posting Platforms: We discussed different platforms that can be used to post to either one or multiple Facebook pages. Services included: Hootsuite, HubSpot, Yext and Vendasta.
  • Our class discussed weather we think digital marketing is strategic or tactical. I think digital marketing is strategic because if you thoroughly think through how to implement a digital marketing plan, there will be objectives, strategies and tactics.
  • During this class we also discussed each of the communities that we had found online and different benefits that the community offered.
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Let’s Make You a Believer

The Road To My Career

When I graduated from college I didn’t really know where I wanted to live, or what I wanted to do. I had graduated with a degree in Communications, which is kind of like saying I like American food. Unspecific and vague to say the least! After living in Australia, working at a multiple restaurants and and insurance brokerage I stumbled into a position at CooperVision as a Digital Marketing Consultant. At first I joked with my friends and family that I got to play on Facebook all day, but was quick to find the depth, complexity and effectiveness that digital marketing provides.

What I Learned 

Although I continue to work in digital marketing, I was excited to take Digital Marketing class because there is sooo much to learn in this field! You may think you have a good grasp on everything one day, and then Google will make an algorithm change and then ya don’t! I don’t have the opportunity to design websites at work, so I thought it was really interesting to look at Google Analytics and learn how to create different campaigns to keep track of each marketing campaign that was setup.

But The Final Presentations! 

Okay, so no one gets excited about creating a final presentation, or a marketing plan and with that point, I will say that I certainly was not excited about this assignment. However, as time consuming and mind boggling and this exercise may be, it is extremely helpful going back to what we learned in 505 and creating a digital marketing plan for a company other than our client. This really helped to solidify the process in my mind and also reminded me of a few things that we had learned in the more fundamental classes. Super super helpful!!

digital_marketing

🎶Hello, Is it leads you’re looking for? 🎶

digital-marketing-los-angelesThe wonders of digital marketing – Why I’m a believer

If you’re doubting the relevancy and value of having a digital marketing plan hold your thought and think again. Now-a-days in order for businesses to be successful companies must have a digital marketing strategy included in their marketing plan. Without it out, your missing out on the possibility of impactful revenue generating opportunities and a greater chance of reaching and converting qualified leads. The world is quickly becoming digital and when this train takes off you don’t want to be left behind. There is still a place for good ol’ fashioned traditional marketing methods but digital marketing offers a cheaper, faster, versatile and more practical form of marketing than traditional. This is a form of interacting that should be taken advantage of. Don’t believe me? Check out this article http://singlegrain.com/10-companies-doing-online-marketing-right/ highlighting 10 companies that have successful digital marketing strategies.

  meme What I’ve learned.

Content truly is king. Robert Rose said, “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Content is the backbone of communication and is anything that adds value to the consumer during the buying process. It’s about giving consumers an idea of why your product or service will benefit them – and encourages the consumer to buy. Terry Foster said “Content marketing is a way to break through the enormous clutter of messaging that we’re all faced with as consumers every day.” It’s about engaging your audience, building authority, and relaying valuable information that consumers can benefit from. Effective content marketing can lead to increased web traffic, good SEO ranking and increased sales.

8I’ve completely underrated the value of blogging.

Interesting content is one of the top reasons why consumers follow companies on social media and subscribe to email communications. One of the best vehicles to deliver that interesting content is through blogging. There are over 500,000 new blog entries posted everyday. Consistently publishing relevant, valuable and interesting content is what positions a company as a thought leader and a trusted resource. Research shows companies that generate 15 blog posts per month average 1,200 new leads per month. And, company blogs increase visitors to their website by 55 percent. Companies that blog have 97% more inbound traffic which means more search engine traffic. Blogging is a great way for companies to sustain an online presence and share the best they have to offer.

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Applying the knowledge

I’ve learned that in this digital time – having an effective digital marketing plan is important. Just having a Facebook, Twitter or Instagram page isn’t enough. You have to know how to use social media and the other various elements of digital marketing to engage, interact, convince and convert leads into loyal customers. I will definitely use a lot of the information I learned in this class in my presentation for NextStepU. Their target audience is heavily engrossed in this digital era so it’s important for them to meet them where they are.

Last, but not least.

imagesX6P1AGFPTell me and I forget, teach me and I may remember, involve me and I learn”-Benjamin Franklin.

I really enjoyed this digital marketing class. I have learned a lot of valuable information that is not only interesting, but extremely valuable. The reason I have gotten so much out of these past five weeks is because we have gotten deeply involved in every aspect of what we were learning. From creating our own blog posts to presenting a real digital marketing plan to the “board”, I have been able to learn new ideas in a way that has allowed me to really grasp the concepts and fully understand what I need to include in our client project.

Blogging

images5H4R4FHSThe first aspect I will take with me into our final client project is blogging. Five weeks ago, I had never written a blog in my life. I have found that I actually enjoy doing it, and even more, I enjoy reading other people’s blogs as well. Not only are blogs full of information that is relevant to a person’s particular interests, but they allow you to engage with people you would never normally interact with in life. I think a NextStepU blog will be very beneficial for the company’s growth. There is a lot that can be said about college prep, financial aid, choosing a major, how to get through dorm life and many, many other topics. This will be a great tool to use to get all kinds of current and potential clients of NextStepU engaged and interested in the company.

Google Analytics

The next area that I found extremely useful and interesting was the lesson on Google Analytics. I’m slightly embarrassed to admit I didn’t exactly know what this was until we learned about it in class. However, I am amazed at the enormous amounts of information you can gather about people that visit your webpage. This tool is imperative to measuring the success of your marketing tactics. I’m not sure if NextStepU is currently taking advantage of Google Analytics, but I would be interested to see their results if they are. Regardless of whether this tools is currently being utilized or not, it will certainly be incorporated into my final client project.

Social Media

This is a very important factor to be considered for NextStepU. First of all, Facebook, Twitter and Pinterest definitely need to be a part of the final client project marketing plan. These are a few of the top social media sites being utilized by college age kids. Again, until this class, I never knew the ins and outs of paid social media advertising. I knew it existed, of course, but I didn’t know how it worked exactly. Since NextStepU currently has followers on Facebook and Twitter, I think a social media ad campaign would be very beneficial.

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Overall, I really enjoyed this digital marketing class and I seriously learned a lot of extremely valuable information. Definitely one of my favorites so far!

Digital Marketing–the “nice to have” office decoration.

I update my company’s Facebook page once a week.  I’m a digital marketer!

A digital marketing strategy is an intricate undertaking.  It would be nice if it only required updating Facebook regularly,  but there is a much bigger picture involved.  This blog will outline two important factors surrounding digital marketing learned in the MSMK 570 course.

1. My website stinks.  Let’s toss it and start over.

frustratedwoman

Slam on your breaks.  According to Mediajunction’s web designer blog, design and development of a typical website can cost between $15,000 and $25,000.  There goes your marketing budget.  Why not start from where you are, and rethink the current concept of your website.

  • Do you have goals and objectives?  This is the important first step.  Second, what will your KPI  (key performance indicator) for each goal be?  This is essentially how you measure whether your goals are successful or not.
  • Do you have a target audience in mind?  Your content needs to instantly appeal to your ideal visitors, convince them you are worthy of their time, and make it easy for them to navigate around your site.
  • SEO (search engine optimization) is not dead.  Create quality content that will help you get found by Google. The key to SEO is fresh content, written by a real person, that is valued by other people.  Content should inform, inspire, and interact with your audience.
  • Make your site user-friendly.  Are there clear calls to action on your main page?  Is the content well organized?
  • How are you building trust on your website?  Is your website considered an authoritative resource?  Are other bloggers linking to your pages?  This goes back to importance of quality content.
  • This last one comes from Halligan and Shah’s book “Inbound Marketing.” They encourage you to add some collaborative functionality to your site, like a blog (which is easy to update on a regular basis).  It’s also FREE to create and manage.

2. I can’t trust digital marketing, because there’s no proof of ROI (return on investment).

google-analytics

If you think this is true, think again.  Digital marketing can easily be measured.  You can track and measure results from SEO using Google Analytics, and make positive changes based on the results.

Analytics will tell you:

  • What’s working, what’s not, and what can be eliminated.
  • What pages are keeping people from completing tasks, and where you are losing people.
  • Where you can improve so people can find what they’re looking for.

Key take away: customers are hard wired and connected.

We are in a digital era.  For your business to be successful, you have to have a digital marketing strategy.  It should include:

  • A mobile accessible website-in 2014, smartphone sales grossly outnumbered pc sales.
  • SEO–optimizing your content successfully will increase your website’s visibility within the search engines and help drive traffic to your site.
  • Content is king–utilize a blog to increase user engagement.
  • Social media–build your brand’s presence over multiple social media platforms, and share your story with impactful images and videos.
  • Email campaigns–according to a Forbes article, 65% of consumers are inclined to make a purchase in association with a well planned email campaign.

Go out and leave your digital footprint!

Art is what you make it

DeviantArt

Everyone has passions and we seek out places and people who share in these passions.  We build communities with others around these passions as a way of bonding and learning new things.  I personally have been part of an online community for book lovers for nearly a decade and in the past four years joined one for comic book readers off-line.  Each community serves its own purpose, providing inspiration, guidance, communication or a place to share what you’ve created.  DeviantArt is a place which provides all of these things to its members.

No Place Like Home

DeviantArt allows members to showcase various forms of artwork, writings, filmmaking or music they have created.  These works can be original or created using existing pop culture characters.  DeviantArt also acts as a marketplace to a small degree because people can commission an artist to create for them, along with its available stock photography database.  The community is not only there to connect similar passionate people for support, it also helps them make a living in some cases with their passions.

Passionate People Everywhere

Currently the community has approximately 25 million uses who submit 140,000 new works per day.  DeviantArt’s social media is even dedicated to helping its community members expand their reach.  It posts and tweets images created by its users to share with non-members, enticing them to check out the site.  There have been off-line activities too; like the art summit in 2005 showcasing several exhibitions by artists with roughly two hundred booths and giant projection screens to show art as it was submitted.  There are also off-line gatherings held around the world on August 7th to celebrate DeviantArt’s birthday and are called called deviantMEETs.

So I’ll leave you with DeviantArt’s slogan “The world’s largest online art gallery and community” along with my advice, go explore what others have created

DeviantArt's photo.

www.deviantart.com

Let’s Give Them Something to Hoot About!

What can Hootsuite do for you?

owl

Hootsuite is a social media platform that allows you to follow all your social media streams in one location. It is meant to be used by businesses to track their success in the social world.

You can create reports in the analytics area and track activity on your platforms, whether it’s Facebook, Twitter, Google+, Linkedin, or WordPress.

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It will also allow businesses to schedule posts to all the social media networks, so you can save time and have them automatically post to the site(s) you choose.

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Why you should use Hootsuite?

There are many competitors that do similar things that Hootsuite offers. Some reasons a company should use their services would be:

  • Have multiple streams in one location
  • A team manages your social media presence
  • Cross posting capabilities
  • Get free reports

The Owl offers wisdom

The Hootsuite blog offers advice and tips when it comes to everything social. With social media tactics being on the rise this is a great site for best practices and new ideas.

The blog is updated frequently and touches on every type of social network that is out there. It is great that it does not just focus the top few sites that everyone uses the most, a lot of times in marketing you have to think outside the box and use other platforms you might not have thought to use at first.

What I like about their blog?

I chose to follow this blog so that I can be in tune with what is happening in the digital marketing world. They reply quickly with their audience, and they link to other well-known marketing sites.

I suggest anyone that is interested in the ever evolving marketing world to follow Hootsuite or any other blog that suits your needs.