Tag Archives: SEO

You are what you post you are

faculty03When I first looked at this course I had an idea of what it might be and it was nothing like i thought. I thought it would dig deeper into the digital marketing channels such as SEO, SEM, and web. We did cover a bit of those elements but not as in depth as i thought we would. We dug deeper into things such as Facebook and Twitter marketing. What i took away from that was great. I was able to see a behind the scenes look at what social media marketing is in today’s marketing world. Social media is much more than just “did my post get a like”.

Another huge element on what we covered was blogging. I have never blogged before. I read blogs almost everyday but i have never written one. At first it was strange because i felt like i had to write the blog the same way i wrote every other paper in school. That was partially true but with blogs i need to add a little more of me in them. I shouldn’t be afraid to write like I am having a conversation. A blog should reflect what i think and i should communicate it like i would. This was the difficult part. I had to balance getting what i was trying to say across in my own voice all the while keeping it professional so that what i am saying is believable and respected.

The last part that i liked about this course was the final project. So many times professors make final projects very dry and not enjoyable. This was not the case with this final project. We were able to pick our own topic and our own issue we had to solve. This made it not only challenging but enjoyable. The overall client project was given to us and we have to do it. I for one love a challenge so it is partially enjoyable to me but at times it is challenging to stay motivated. In addition to that the overall project we can not use our own voice. We need to keep it super professional and can not stray. I think writing blogs was very helpful because it broke down walls. Sometimes when you do something different it can refresh your mind and actually make you more creative, this is the case with writing blogs.

The very last part of the class that i enjoyed was the professor. Although at times it was challenging, she brought energy to class. I knew that every night we were in class it would not be a boring lecture with a monotone voiced profession. So many times i have been in a class with a Ferris Bueller professor and made me want to fall asleep. This class was not that. I am hopefully that going forward the professors we have will have the energy and excitement of this class. If that is the case then it will not only make the class more enjoyable but it will help me retain the information.

Facebook, Twitter and …….

If you were anything like me, when you heard the term digital marketing, you immediately thought social media. In order to digitally market your company, you need a Facebook and Twitter account. WRONG! Digital marketing is so much more than Facebook and Twitter and this class showed me how to expand my digital marketing skills.

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SEO

Search Engine Optimization is a facet of digital marketing that will help companies appear higher on search results, when done correctly. Most people don’t click to the second page of search results, so SEO is beneficial for several reasons.

  • Increase the number of visitors to the webpage
  • Gain more clients
  • Have an edge over your competition
  • Increase brand awareness
  • Establish your company as a powerhouse

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These are all very beneficial rewards of utilizing SEO, however it has to be done right in order for these results to occur.

Here are some tips to maximize your SEO results:

  • Regularly produce original content
  • Use headings and tags for content to be found
  • Include links to reputable sources
  • Have reputable sources include links to your website
  • Stay up to date with the current Google Algorithm

Google Analytics

 This is a great way to track and analyze the success of your website and SEO progress. Google Analytics is incredibly user friendly and easily helps to draw up reports providing companies with valuable insights.

You should use Google analytics if you’re looking for metrics on:

  • The demographics of your audience (Male V. Female, median age, mobile V. web)
  • Time of day you receive the most interaction
  • Click through rates
  • Campaign measurement
  • Key Performance Indicators
  • google-analytics

Learning all of these factors helps to understand your audience, when you’re getting the most exposure and helps determine what’s working and what isn’t. Ultimately it provides direction on what methods should be used when implementing the next marketing plan.

Blogging

 Blogging is another aspect of digital marketing that helps to increase engagement and interaction with the brand. Blogging shows the human side to the company and gives it a voice. A blog is where company representatives can become approachable to consumers.

This style of writing allows for more engagement and encourages consumers to interact. In every day life a typical consumer would probably not be able to have a conversation on the phone with a CEO, however, with a blog this becomes possible. The CEO can post thoughts, product progress or new ideas on the blog and consumers can read his/her direct thoughts and comment back. In a really good blog, the authors of the articles will respond back to the comments and generate conversation.

Some tips for a successful blog include:

  • Use pictures and visuals to aid the writing
  • Avoid large blocks of texts, make it easier to scan
  • Write in your own voice and show personality
  • Use bolded headlines
  • Encourage readers to comment and interact
  • Provide thoughtful responses to comments

digital marketing

All these different factors contribute to the overall digital marketing toolbox. Much more sophisticated than simply creating a Facebook page and Twitter account!

Digital Marketing–the “nice to have” office decoration.

I update my company’s Facebook page once a week.  I’m a digital marketer!

A digital marketing strategy is an intricate undertaking.  It would be nice if it only required updating Facebook regularly,  but there is a much bigger picture involved.  This blog will outline two important factors surrounding digital marketing learned in the MSMK 570 course.

1. My website stinks.  Let’s toss it and start over.

frustratedwoman

Slam on your breaks.  According to Mediajunction’s web designer blog, design and development of a typical website can cost between $15,000 and $25,000.  There goes your marketing budget.  Why not start from where you are, and rethink the current concept of your website.

  • Do you have goals and objectives?  This is the important first step.  Second, what will your KPI  (key performance indicator) for each goal be?  This is essentially how you measure whether your goals are successful or not.
  • Do you have a target audience in mind?  Your content needs to instantly appeal to your ideal visitors, convince them you are worthy of their time, and make it easy for them to navigate around your site.
  • SEO (search engine optimization) is not dead.  Create quality content that will help you get found by Google. The key to SEO is fresh content, written by a real person, that is valued by other people.  Content should inform, inspire, and interact with your audience.
  • Make your site user-friendly.  Are there clear calls to action on your main page?  Is the content well organized?
  • How are you building trust on your website?  Is your website considered an authoritative resource?  Are other bloggers linking to your pages?  This goes back to importance of quality content.
  • This last one comes from Halligan and Shah’s book “Inbound Marketing.” They encourage you to add some collaborative functionality to your site, like a blog (which is easy to update on a regular basis).  It’s also FREE to create and manage.

2. I can’t trust digital marketing, because there’s no proof of ROI (return on investment).

google-analytics

If you think this is true, think again.  Digital marketing can easily be measured.  You can track and measure results from SEO using Google Analytics, and make positive changes based on the results.

Analytics will tell you:

  • What’s working, what’s not, and what can be eliminated.
  • What pages are keeping people from completing tasks, and where you are losing people.
  • Where you can improve so people can find what they’re looking for.

Key take away: customers are hard wired and connected.

We are in a digital era.  For your business to be successful, you have to have a digital marketing strategy.  It should include:

  • A mobile accessible website-in 2014, smartphone sales grossly outnumbered pc sales.
  • SEO–optimizing your content successfully will increase your website’s visibility within the search engines and help drive traffic to your site.
  • Content is king–utilize a blog to increase user engagement.
  • Social media–build your brand’s presence over multiple social media platforms, and share your story with impactful images and videos.
  • Email campaigns–according to a Forbes article, 65% of consumers are inclined to make a purchase in association with a well planned email campaign.

Go out and leave your digital footprint!