Sugar & Cloth is the go-to blog for DIY projects, recipes, décor, travel tips and more. The author, Ashley Rose, created the blog as a way to stay in touch with her family and friends when she moved to Houston, TX. What began as a fun hobby has turned into a lucrative business.
Why should you care?
The blog is updated every day with new ideas and recipes to try. Many of the posts are written by “industry experts” on the topic, such as a pastry chef’s macaroon recipe, an artist’s tutorial on creating a new painting or a home decorator’s newest craft idea. There are always fresh ideas to explore.
Why do I care?
My hobbies include everything discussed in this blog: traveling, crafting, cooking and DIY home décor. I mean, my favorite TV networks are HGTV, Food Network and the Travel Channel. I’m basically 80 years old, but I’m ok with it, especially since this blog supports my old lady tendencies.
Why is she one smart cookie?
Ashley has turned her blog into a physical business for herself. She now has a studio that she holds events at throughout the month based on her blog posts. These workshops include classes on creating Christmas cocktails, calligraphy, DIY home décor and creating floral arrangements.
Downfalls
Overall, I love everything about the blog including the colors, articles and layout. The only thing I find myself trying to skim past are all of the Target ads. It is great that she has this partnership with Target, but the advertisements are mixed in with her blog info so it’s a bit hard to find what you are looking for.
As for right now, there’s a Spiked Brazilian Limeade recipe that has caught my eye and is about to be devoured. It’s 5 o’clock somewhere…just not here. But again, I’m ok with that!
digitalmarketingrocks 