Tag Archives: facebook

NextSteps in Reaching Consumers

NextStep in Reaching Consumers

When we first started this cohort I figured I had a general working knowledge and was fairly savvy in digital marketing but I quickly learned the knowledge I had was not even a fraction of what digital marketing really is. I had an understanding that businesses needed to have a digital marketing strategy which include the basics such as accessible websites, activity on social media channels such as Facebook, Instagram, Twitter, etc. I did not realize how much of an effect digital marketing played in the role of driving sales and profit. My three biggest take -a-ways from this class that I will directly use in my integrated marketing plan for our client are, the use of Facebook paid advertisements, direct email marketing and the use of YouTube in an effort to gain brand awareness and show the inner workings of the business.

Facebook

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I think utilizing Facebook as means of marketing to potential consumers is very vital because many people in today’s society use Facebook. Facebook provides a means to reach a huge consumer market. For our client, my target market is generally mothers/ parents of high school students and also the student themselves, which a majority are connected on Facebook. Facebook proves to be an affordable tactic to reach these consumers and there are metrics to measure the success of your digital marketing campaign. Facebook allows you to see how well the business activities are doing and you can monitor your effectiveness and make changes as necessary.

Direct Email

Just think, how many times a week or day even do you get emails from businesses offering promotions or directing you to their website? I can honestly say I receive around 10 a day. Do I actually look at them all? No, I typically will delete them. And that is the challenge that email marketers have is trying to find good content and a good subject to put into an email blast so that consumers will open the email in hopes of driving traffic to their business. Email marketing I always thought was “old school” until I learned that it is one of the best ROI’s in the digital marketing world. I will incorporate direct email blasts for our client weekly offering promotions of services and workshops in hopes of increasing consumer traffic and a higher conversion rate.

YouTube

YouTube is my go to when I have a little down time as it is for many people. Actually, almost one billion people per month visit YouTube and watch nearly 6 billion hours of videos. As a business owner I would want my business on YouTube in hopes of raising my brand awareness. YouTube now offers an analytics portion to their advertising so as a marketer can see how well your ad is performing. Also you can control your daily budget, only spending when someone actually interacts with your ad. Another very useful feature is that YouTube allows you to target specific ages, gender, location, and interests so for my client I will make a targeted campaign to the mothers and high school graduates.

You are what you post you are

faculty03When I first looked at this course I had an idea of what it might be and it was nothing like i thought. I thought it would dig deeper into the digital marketing channels such as SEO, SEM, and web. We did cover a bit of those elements but not as in depth as i thought we would. We dug deeper into things such as Facebook and Twitter marketing. What i took away from that was great. I was able to see a behind the scenes look at what social media marketing is in today’s marketing world. Social media is much more than just “did my post get a like”.

Another huge element on what we covered was blogging. I have never blogged before. I read blogs almost everyday but i have never written one. At first it was strange because i felt like i had to write the blog the same way i wrote every other paper in school. That was partially true but with blogs i need to add a little more of me in them. I shouldn’t be afraid to write like I am having a conversation. A blog should reflect what i think and i should communicate it like i would. This was the difficult part. I had to balance getting what i was trying to say across in my own voice all the while keeping it professional so that what i am saying is believable and respected.

The last part that i liked about this course was the final project. So many times professors make final projects very dry and not enjoyable. This was not the case with this final project. We were able to pick our own topic and our own issue we had to solve. This made it not only challenging but enjoyable. The overall client project was given to us and we have to do it. I for one love a challenge so it is partially enjoyable to me but at times it is challenging to stay motivated. In addition to that the overall project we can not use our own voice. We need to keep it super professional and can not stray. I think writing blogs was very helpful because it broke down walls. Sometimes when you do something different it can refresh your mind and actually make you more creative, this is the case with writing blogs.

The very last part of the class that i enjoyed was the professor. Although at times it was challenging, she brought energy to class. I knew that every night we were in class it would not be a boring lecture with a monotone voiced profession. So many times i have been in a class with a Ferris Bueller professor and made me want to fall asleep. This class was not that. I am hopefully that going forward the professors we have will have the energy and excitement of this class. If that is the case then it will not only make the class more enjoyable but it will help me retain the information.