Tag Archives: #digitalmarketing

Week 3 Reflection-Kristen Nosky

During the third week of class we learned and discussed the following items:

  • Google Analytics: Our professor signed us into a Google Analytics account and explained how marketing campaigns were organized and what type of analytics are measured through this service.
  • Content Posting Platforms: We discussed different platforms that can be used to post to either one or multiple Facebook pages. Services included: Hootsuite, HubSpot, Yext and Vendasta.
  • Our class discussed weather we think digital marketing is strategic or tactical. I think digital marketing is strategic because if you thoroughly think through how to implement a digital marketing plan, there will be objectives, strategies and tactics.
  • During this class we also discussed each of the communities that we had found online and different benefits that the community offered.

Let’s Make You a Believer

The Road To My Career

When I graduated from college I didn’t really know where I wanted to live, or what I wanted to do. I had graduated with a degree in Communications, which is kind of like saying I like American food. Unspecific and vague to say the least! After living in Australia, working at a multiple restaurants and and insurance brokerage I stumbled into a position at CooperVision as a Digital Marketing Consultant. At first I joked with my friends and family that I got to play on Facebook all day, but was quick to find the depth, complexity and effectiveness that digital marketing provides.

What I Learned 

Although I continue to work in digital marketing, I was excited to take Digital Marketing class because there is sooo much to learn in this field! You may think you have a good grasp on everything one day, and then Google will make an algorithm change and then ya don’t! I don’t have the opportunity to design websites at work, so I thought it was really interesting to look at Google Analytics and learn how to create different campaigns to keep track of each marketing campaign that was setup.

But The Final Presentations! 

Okay, so no one gets excited about creating a final presentation, or a marketing plan and with that point, I will say that I certainly was not excited about this assignment. However, as time consuming and mind boggling and this exercise may be, it is extremely helpful going back to what we learned in 505 and creating a digital marketing plan for a company other than our client. This really helped to solidify the process in my mind and also reminded me of a few things that we had learned in the more fundamental classes. Super super helpful!!

digital_marketing

Facebook, Twitter and …….

If you were anything like me, when you heard the term digital marketing, you immediately thought social media. In order to digitally market your company, you need a Facebook and Twitter account. WRONG! Digital marketing is so much more than Facebook and Twitter and this class showed me how to expand my digital marketing skills.

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SEO

Search Engine Optimization is a facet of digital marketing that will help companies appear higher on search results, when done correctly. Most people don’t click to the second page of search results, so SEO is beneficial for several reasons.

  • Increase the number of visitors to the webpage
  • Gain more clients
  • Have an edge over your competition
  • Increase brand awareness
  • Establish your company as a powerhouse

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These are all very beneficial rewards of utilizing SEO, however it has to be done right in order for these results to occur.

Here are some tips to maximize your SEO results:

  • Regularly produce original content
  • Use headings and tags for content to be found
  • Include links to reputable sources
  • Have reputable sources include links to your website
  • Stay up to date with the current Google Algorithm

Google Analytics

 This is a great way to track and analyze the success of your website and SEO progress. Google Analytics is incredibly user friendly and easily helps to draw up reports providing companies with valuable insights.

You should use Google analytics if you’re looking for metrics on:

  • The demographics of your audience (Male V. Female, median age, mobile V. web)
  • Time of day you receive the most interaction
  • Click through rates
  • Campaign measurement
  • Key Performance Indicators
  • google-analytics

Learning all of these factors helps to understand your audience, when you’re getting the most exposure and helps determine what’s working and what isn’t. Ultimately it provides direction on what methods should be used when implementing the next marketing plan.

Blogging

 Blogging is another aspect of digital marketing that helps to increase engagement and interaction with the brand. Blogging shows the human side to the company and gives it a voice. A blog is where company representatives can become approachable to consumers.

This style of writing allows for more engagement and encourages consumers to interact. In every day life a typical consumer would probably not be able to have a conversation on the phone with a CEO, however, with a blog this becomes possible. The CEO can post thoughts, product progress or new ideas on the blog and consumers can read his/her direct thoughts and comment back. In a really good blog, the authors of the articles will respond back to the comments and generate conversation.

Some tips for a successful blog include:

  • Use pictures and visuals to aid the writing
  • Avoid large blocks of texts, make it easier to scan
  • Write in your own voice and show personality
  • Use bolded headlines
  • Encourage readers to comment and interact
  • Provide thoughtful responses to comments

digital marketing

All these different factors contribute to the overall digital marketing toolbox. Much more sophisticated than simply creating a Facebook page and Twitter account!

🎶Hello, Is it leads you’re looking for? 🎶

digital-marketing-los-angelesThe wonders of digital marketing – Why I’m a believer

If you’re doubting the relevancy and value of having a digital marketing plan hold your thought and think again. Now-a-days in order for businesses to be successful companies must have a digital marketing strategy included in their marketing plan. Without it out, your missing out on the possibility of impactful revenue generating opportunities and a greater chance of reaching and converting qualified leads. The world is quickly becoming digital and when this train takes off you don’t want to be left behind. There is still a place for good ol’ fashioned traditional marketing methods but digital marketing offers a cheaper, faster, versatile and more practical form of marketing than traditional. This is a form of interacting that should be taken advantage of. Don’t believe me? Check out this article http://singlegrain.com/10-companies-doing-online-marketing-right/ highlighting 10 companies that have successful digital marketing strategies.

  meme What I’ve learned.

Content truly is king. Robert Rose said, “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Content is the backbone of communication and is anything that adds value to the consumer during the buying process. It’s about giving consumers an idea of why your product or service will benefit them – and encourages the consumer to buy. Terry Foster said “Content marketing is a way to break through the enormous clutter of messaging that we’re all faced with as consumers every day.” It’s about engaging your audience, building authority, and relaying valuable information that consumers can benefit from. Effective content marketing can lead to increased web traffic, good SEO ranking and increased sales.

8I’ve completely underrated the value of blogging.

Interesting content is one of the top reasons why consumers follow companies on social media and subscribe to email communications. One of the best vehicles to deliver that interesting content is through blogging. There are over 500,000 new blog entries posted everyday. Consistently publishing relevant, valuable and interesting content is what positions a company as a thought leader and a trusted resource. Research shows companies that generate 15 blog posts per month average 1,200 new leads per month. And, company blogs increase visitors to their website by 55 percent. Companies that blog have 97% more inbound traffic which means more search engine traffic. Blogging is a great way for companies to sustain an online presence and share the best they have to offer.

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Applying the knowledge

I’ve learned that in this digital time – having an effective digital marketing plan is important. Just having a Facebook, Twitter or Instagram page isn’t enough. You have to know how to use social media and the other various elements of digital marketing to engage, interact, convince and convert leads into loyal customers. I will definitely use a lot of the information I learned in this class in my presentation for NextStepU. Their target audience is heavily engrossed in this digital era so it’s important for them to meet them where they are.

So you think you’re a Digital marketing Rock star?

I am currently going for my marketing masters through Roberts Wesleyan. The last class was about Strategic Digital marketing, and since we are all in our 20’s I am sure we all thought we would already know everything already.

We were shown otherwise!

Java Printing

An ever changing and evolving kind of marketing!

The digital world changes continuously. There are always new ways to be reaching your target audiences and you have to be aware of what tools they are using. I was not aware of all the different types of applications out there and how many digital tools can be utilized; it is not just about email and your website anymore!

The conversation prism was one tool I used a lot throughout our class, if we needed to brainstorm ideas I would look at the prism first to see if any ideas or tools jumped out to me. This tool obviously does not include every possible option in the digital world but it makes you think about the type of category your idea or product may fit into.

Conversation Prism

Through the prism I have looked at these tools that I was unaware of:

  • Nicheworking- These social network sites are meant to bring people together that all have a common interest. Here are a few to check out: goodreads, Care2, and Foodspotting, and Dogster.
  • Social Curation: This is a collaborative sharing of web content, that can be organized one or more themes. Includes Pinterest and Flipboard.

What is all this hype about blogging?

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So when we all first saw we had to blog for this digital class, I was dreading it because I never wanted to blog and figured no one would want to hear what I have to say. Since 4 weeks ago, I have grown to like blogging and am thinking about starting to do on my own site and see how it goes, I tried it before and was not having any success. I think I was missing some important factors on how to get your blog read and followed.

  1. I was not creating tags or categories for my blog posts. These play a huge role in search engine optimization, thus getting your blog post found and read. Without these tools there is a small chance of getting your awesome blog in front of readers that would enjoy what you have to say.
  2. Use headers! Would you rather read something typed up with headers to break up the text or one long document typed like an APA paper, and trust me I am sick of looking at and writing APA papers. Users want to be able to skim and read the parts that are IMPORTANT TO THEM (sorry was trying to get your attention while you were skimming)!

So that is all you need to know! Happy Marketing!

Just kidding, marketing and especially digital marketing has so many possibilities and it is honestly endless. Do not stick to something because that is the way it has been done before, try something new and use the data and metrics to back up your decision!

Digital Marketing–the “nice to have” office decoration.

I update my company’s Facebook page once a week.  I’m a digital marketer!

A digital marketing strategy is an intricate undertaking.  It would be nice if it only required updating Facebook regularly,  but there is a much bigger picture involved.  This blog will outline two important factors surrounding digital marketing learned in the MSMK 570 course.

1. My website stinks.  Let’s toss it and start over.

frustratedwoman

Slam on your breaks.  According to Mediajunction’s web designer blog, design and development of a typical website can cost between $15,000 and $25,000.  There goes your marketing budget.  Why not start from where you are, and rethink the current concept of your website.

  • Do you have goals and objectives?  This is the important first step.  Second, what will your KPI  (key performance indicator) for each goal be?  This is essentially how you measure whether your goals are successful or not.
  • Do you have a target audience in mind?  Your content needs to instantly appeal to your ideal visitors, convince them you are worthy of their time, and make it easy for them to navigate around your site.
  • SEO (search engine optimization) is not dead.  Create quality content that will help you get found by Google. The key to SEO is fresh content, written by a real person, that is valued by other people.  Content should inform, inspire, and interact with your audience.
  • Make your site user-friendly.  Are there clear calls to action on your main page?  Is the content well organized?
  • How are you building trust on your website?  Is your website considered an authoritative resource?  Are other bloggers linking to your pages?  This goes back to importance of quality content.
  • This last one comes from Halligan and Shah’s book “Inbound Marketing.” They encourage you to add some collaborative functionality to your site, like a blog (which is easy to update on a regular basis).  It’s also FREE to create and manage.

2. I can’t trust digital marketing, because there’s no proof of ROI (return on investment).

google-analytics

If you think this is true, think again.  Digital marketing can easily be measured.  You can track and measure results from SEO using Google Analytics, and make positive changes based on the results.

Analytics will tell you:

  • What’s working, what’s not, and what can be eliminated.
  • What pages are keeping people from completing tasks, and where you are losing people.
  • Where you can improve so people can find what they’re looking for.

Key take away: customers are hard wired and connected.

We are in a digital era.  For your business to be successful, you have to have a digital marketing strategy.  It should include:

  • A mobile accessible website-in 2014, smartphone sales grossly outnumbered pc sales.
  • SEO–optimizing your content successfully will increase your website’s visibility within the search engines and help drive traffic to your site.
  • Content is king–utilize a blog to increase user engagement.
  • Social media–build your brand’s presence over multiple social media platforms, and share your story with impactful images and videos.
  • Email campaigns–according to a Forbes article, 65% of consumers are inclined to make a purchase in association with a well planned email campaign.

Go out and leave your digital footprint!

Digital marketing and I

It’s All New to Me                     

Working toward my masters in marketing has changed the way I view so many things.  It makes me look at all of the different forms of advertising surrounding me with a more critical eye.  Seeing all the tactics behind the promotions to entice me to buy makes for interesting viewing because I end up comparing the successful to the rather laughable.  While probably annoying the people around me as I pick apart the media.  A commercial which recently makes me wonder what the company was thinking is the new Yoplait commercials.  If you haven’t seen them, they feature a woman who’s a native French speaker talking about how the yogurt has less sugar, while subtitles run at the bottom.  I just wonder about the effectiveness of this execution and the type of responses others have to this campaign.  Entering into digital has added another magnifying glass to my arsenal giving light to new concepts and processes to evaluate.

 

Digital Breadcrumbs

            One of the most interesting aspects for me was the class on analytics.  Being able to see the various effectiveness of the methods of delivering the message is a dream.  Tracking this way allows for previous mistakes not to become habits and evaluation of strategies.  It also provides factual support when presenting any ideas and justification for funding of proposed plans.  Coming from an accounting background, traceability of funds and returns on investments are key factors.  With analytics there’s the ability to pair the creative with the numerical in a very real way, satisfying multiple departments.

 

Changing Habits

One of the earlier blogs done revolved around different segments of the conversation prism.  Each blogger focused on a segment and worked to explain what it is and its impact.  It was fascinating to see the cultural shift we have faced in just the past few years.  My segment focused on the social marketplace, delving into this new way of shopping which places community as its centered and shared idea.  The post on the location segment was intriguing given it is a sensitive topic for some generations and just a way of connection to others.  It’ll be interesting to see future developments in this segment.

And Above All Else…

Content is king!  It is what drives people to you and keeps them coming back.  Which may speak to the reasons why the yogurt commercial bothers me.  It doesn’t drive me to the brand because of the enlightening fact of 25% less sugar.  Instead, it confounds me as to why the message is being delivered this way.  Perhaps it is an attempt at being artistic or even whimsical, but to me it just seems distracting and silly.

Throughout this entire process the objectives of each course have been to apply the lessons to our client.  In terms of my take a ways, the only dim point is the lack of analytics provided to us.  Overall the NextStepU is strong.  The area which needs help is how to reach consumers.