Tag Archives: blogging

Let’s Make You a Believer

The Road To My Career

When I graduated from college I didn’t really know where I wanted to live, or what I wanted to do. I had graduated with a degree in Communications, which is kind of like saying I like American food. Unspecific and vague to say the least! After living in Australia, working at a multiple restaurants and and insurance brokerage I stumbled into a position at CooperVision as a Digital Marketing Consultant. At first I joked with my friends and family that I got to play on Facebook all day, but was quick to find the depth, complexity and effectiveness that digital marketing provides.

What I Learned 

Although I continue to work in digital marketing, I was excited to take Digital Marketing class because there is sooo much to learn in this field! You may think you have a good grasp on everything one day, and then Google will make an algorithm change and then ya don’t! I don’t have the opportunity to design websites at work, so I thought it was really interesting to look at Google Analytics and learn how to create different campaigns to keep track of each marketing campaign that was setup.

But The Final Presentations! 

Okay, so no one gets excited about creating a final presentation, or a marketing plan and with that point, I will say that I certainly was not excited about this assignment. However, as time consuming and mind boggling and this exercise may be, it is extremely helpful going back to what we learned in 505 and creating a digital marketing plan for a company other than our client. This really helped to solidify the process in my mind and also reminded me of a few things that we had learned in the more fundamental classes. Super super helpful!!

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The more you know!

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No matter how much you think you know, there is always more to learn. That’s what I found out in my time over the past few weeks in this class. In my past few jobs I did dabble in a bit of digital marketing; Facebook promotions, SEO, email marketing, etc. I knew there was more to learn, but I never imagined all that I would.

During the class I got a much greater depth knowledge or Google analytics and Adwords. This has helped so much. In my current job we work with vendor partners who run Adwords campaigns for us. I knew that we would have an ad that was up on Google, but that was the extent of how I knew it worked. Now I know that what we are paying for are the words we are bidding on within the campaigns we are running, as well as setting the time of day and geography. This gives me a lot more knowledge when we are discussing with the vendors new campaigns to run, how to select the words we are bidding on, as well as for our target markets when we want to run these campaigns.

With analytics, we can now track on our website what is working and what isn’t. I knew what was good and what wasn’t on analytics before, however I never really knew how to explain it to others. I just knew what was good and what wasn’t. After our analytics class I was able to cooperate with the girls in my office to make a presentation to explain how analytics work to our management. Since we could explain that we were losing people from the front page with no call to action, and then SHOW that we were losing people. The ability to then show them what was happening off our website because of a lack of call to action was remarkable.

BloggingI got to learn more about blogs. I use to blog a lot and we have one that we run as work. The tips and tricks that I have learned to make a better blog are phenomenal. Not only has my personal blogging gotten better, but I have been able to successfully give tips to the engineers at work. When we started the blog at work, the engineers were writing full essays. Multiple pages, no headers, no breaks, just pages of technical writing. Now, they have headers, shorter posts, fun interaction questions, and a readable blog that is growing each day.

From everything that I have learned I’ve got a lot of ideas buzzing around for NextStepU that they are not utilizing. They could do a lot of work with Adwords to boost their brand awareness as well as a lot more with social media that would be helpful to part of the target market. I think with using some of these techniques that were learned, a very strong digital plan could be used with NextStepU that would be far more effective then traditional media plans. I am really excited to move forward and get working on our full marketing plans for NextStepU.

You are what you post you are

faculty03When I first looked at this course I had an idea of what it might be and it was nothing like i thought. I thought it would dig deeper into the digital marketing channels such as SEO, SEM, and web. We did cover a bit of those elements but not as in depth as i thought we would. We dug deeper into things such as Facebook and Twitter marketing. What i took away from that was great. I was able to see a behind the scenes look at what social media marketing is in today’s marketing world. Social media is much more than just “did my post get a like”.

Another huge element on what we covered was blogging. I have never blogged before. I read blogs almost everyday but i have never written one. At first it was strange because i felt like i had to write the blog the same way i wrote every other paper in school. That was partially true but with blogs i need to add a little more of me in them. I shouldn’t be afraid to write like I am having a conversation. A blog should reflect what i think and i should communicate it like i would. This was the difficult part. I had to balance getting what i was trying to say across in my own voice all the while keeping it professional so that what i am saying is believable and respected.

The last part that i liked about this course was the final project. So many times professors make final projects very dry and not enjoyable. This was not the case with this final project. We were able to pick our own topic and our own issue we had to solve. This made it not only challenging but enjoyable. The overall client project was given to us and we have to do it. I for one love a challenge so it is partially enjoyable to me but at times it is challenging to stay motivated. In addition to that the overall project we can not use our own voice. We need to keep it super professional and can not stray. I think writing blogs was very helpful because it broke down walls. Sometimes when you do something different it can refresh your mind and actually make you more creative, this is the case with writing blogs.

The very last part of the class that i enjoyed was the professor. Although at times it was challenging, she brought energy to class. I knew that every night we were in class it would not be a boring lecture with a monotone voiced profession. So many times i have been in a class with a Ferris Bueller professor and made me want to fall asleep. This class was not that. I am hopefully that going forward the professors we have will have the energy and excitement of this class. If that is the case then it will not only make the class more enjoyable but it will help me retain the information.

Facebook, Twitter and …….

If you were anything like me, when you heard the term digital marketing, you immediately thought social media. In order to digitally market your company, you need a Facebook and Twitter account. WRONG! Digital marketing is so much more than Facebook and Twitter and this class showed me how to expand my digital marketing skills.

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SEO

Search Engine Optimization is a facet of digital marketing that will help companies appear higher on search results, when done correctly. Most people don’t click to the second page of search results, so SEO is beneficial for several reasons.

  • Increase the number of visitors to the webpage
  • Gain more clients
  • Have an edge over your competition
  • Increase brand awareness
  • Establish your company as a powerhouse

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These are all very beneficial rewards of utilizing SEO, however it has to be done right in order for these results to occur.

Here are some tips to maximize your SEO results:

  • Regularly produce original content
  • Use headings and tags for content to be found
  • Include links to reputable sources
  • Have reputable sources include links to your website
  • Stay up to date with the current Google Algorithm

Google Analytics

 This is a great way to track and analyze the success of your website and SEO progress. Google Analytics is incredibly user friendly and easily helps to draw up reports providing companies with valuable insights.

You should use Google analytics if you’re looking for metrics on:

  • The demographics of your audience (Male V. Female, median age, mobile V. web)
  • Time of day you receive the most interaction
  • Click through rates
  • Campaign measurement
  • Key Performance Indicators
  • google-analytics

Learning all of these factors helps to understand your audience, when you’re getting the most exposure and helps determine what’s working and what isn’t. Ultimately it provides direction on what methods should be used when implementing the next marketing plan.

Blogging

 Blogging is another aspect of digital marketing that helps to increase engagement and interaction with the brand. Blogging shows the human side to the company and gives it a voice. A blog is where company representatives can become approachable to consumers.

This style of writing allows for more engagement and encourages consumers to interact. In every day life a typical consumer would probably not be able to have a conversation on the phone with a CEO, however, with a blog this becomes possible. The CEO can post thoughts, product progress or new ideas on the blog and consumers can read his/her direct thoughts and comment back. In a really good blog, the authors of the articles will respond back to the comments and generate conversation.

Some tips for a successful blog include:

  • Use pictures and visuals to aid the writing
  • Avoid large blocks of texts, make it easier to scan
  • Write in your own voice and show personality
  • Use bolded headlines
  • Encourage readers to comment and interact
  • Provide thoughtful responses to comments

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All these different factors contribute to the overall digital marketing toolbox. Much more sophisticated than simply creating a Facebook page and Twitter account!

🎶Hello, Is it leads you’re looking for? 🎶

digital-marketing-los-angelesThe wonders of digital marketing – Why I’m a believer

If you’re doubting the relevancy and value of having a digital marketing plan hold your thought and think again. Now-a-days in order for businesses to be successful companies must have a digital marketing strategy included in their marketing plan. Without it out, your missing out on the possibility of impactful revenue generating opportunities and a greater chance of reaching and converting qualified leads. The world is quickly becoming digital and when this train takes off you don’t want to be left behind. There is still a place for good ol’ fashioned traditional marketing methods but digital marketing offers a cheaper, faster, versatile and more practical form of marketing than traditional. This is a form of interacting that should be taken advantage of. Don’t believe me? Check out this article http://singlegrain.com/10-companies-doing-online-marketing-right/ highlighting 10 companies that have successful digital marketing strategies.

  meme What I’ve learned.

Content truly is king. Robert Rose said, “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Content is the backbone of communication and is anything that adds value to the consumer during the buying process. It’s about giving consumers an idea of why your product or service will benefit them – and encourages the consumer to buy. Terry Foster said “Content marketing is a way to break through the enormous clutter of messaging that we’re all faced with as consumers every day.” It’s about engaging your audience, building authority, and relaying valuable information that consumers can benefit from. Effective content marketing can lead to increased web traffic, good SEO ranking and increased sales.

8I’ve completely underrated the value of blogging.

Interesting content is one of the top reasons why consumers follow companies on social media and subscribe to email communications. One of the best vehicles to deliver that interesting content is through blogging. There are over 500,000 new blog entries posted everyday. Consistently publishing relevant, valuable and interesting content is what positions a company as a thought leader and a trusted resource. Research shows companies that generate 15 blog posts per month average 1,200 new leads per month. And, company blogs increase visitors to their website by 55 percent. Companies that blog have 97% more inbound traffic which means more search engine traffic. Blogging is a great way for companies to sustain an online presence and share the best they have to offer.

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Applying the knowledge

I’ve learned that in this digital time – having an effective digital marketing plan is important. Just having a Facebook, Twitter or Instagram page isn’t enough. You have to know how to use social media and the other various elements of digital marketing to engage, interact, convince and convert leads into loyal customers. I will definitely use a lot of the information I learned in this class in my presentation for NextStepU. Their target audience is heavily engrossed in this digital era so it’s important for them to meet them where they are.

So you think you’re a Digital marketing Rock star?

I am currently going for my marketing masters through Roberts Wesleyan. The last class was about Strategic Digital marketing, and since we are all in our 20’s I am sure we all thought we would already know everything already.

We were shown otherwise!

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An ever changing and evolving kind of marketing!

The digital world changes continuously. There are always new ways to be reaching your target audiences and you have to be aware of what tools they are using. I was not aware of all the different types of applications out there and how many digital tools can be utilized; it is not just about email and your website anymore!

The conversation prism was one tool I used a lot throughout our class, if we needed to brainstorm ideas I would look at the prism first to see if any ideas or tools jumped out to me. This tool obviously does not include every possible option in the digital world but it makes you think about the type of category your idea or product may fit into.

Conversation Prism

Through the prism I have looked at these tools that I was unaware of:

  • Nicheworking- These social network sites are meant to bring people together that all have a common interest. Here are a few to check out: goodreads, Care2, and Foodspotting, and Dogster.
  • Social Curation: This is a collaborative sharing of web content, that can be organized one or more themes. Includes Pinterest and Flipboard.

What is all this hype about blogging?

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So when we all first saw we had to blog for this digital class, I was dreading it because I never wanted to blog and figured no one would want to hear what I have to say. Since 4 weeks ago, I have grown to like blogging and am thinking about starting to do on my own site and see how it goes, I tried it before and was not having any success. I think I was missing some important factors on how to get your blog read and followed.

  1. I was not creating tags or categories for my blog posts. These play a huge role in search engine optimization, thus getting your blog post found and read. Without these tools there is a small chance of getting your awesome blog in front of readers that would enjoy what you have to say.
  2. Use headers! Would you rather read something typed up with headers to break up the text or one long document typed like an APA paper, and trust me I am sick of looking at and writing APA papers. Users want to be able to skim and read the parts that are IMPORTANT TO THEM (sorry was trying to get your attention while you were skimming)!

So that is all you need to know! Happy Marketing!

Just kidding, marketing and especially digital marketing has so many possibilities and it is honestly endless. Do not stick to something because that is the way it has been done before, try something new and use the data and metrics to back up your decision!

Last, but not least.

imagesX6P1AGFPTell me and I forget, teach me and I may remember, involve me and I learn”-Benjamin Franklin.

I really enjoyed this digital marketing class. I have learned a lot of valuable information that is not only interesting, but extremely valuable. The reason I have gotten so much out of these past five weeks is because we have gotten deeply involved in every aspect of what we were learning. From creating our own blog posts to presenting a real digital marketing plan to the “board”, I have been able to learn new ideas in a way that has allowed me to really grasp the concepts and fully understand what I need to include in our client project.

Blogging

images5H4R4FHSThe first aspect I will take with me into our final client project is blogging. Five weeks ago, I had never written a blog in my life. I have found that I actually enjoy doing it, and even more, I enjoy reading other people’s blogs as well. Not only are blogs full of information that is relevant to a person’s particular interests, but they allow you to engage with people you would never normally interact with in life. I think a NextStepU blog will be very beneficial for the company’s growth. There is a lot that can be said about college prep, financial aid, choosing a major, how to get through dorm life and many, many other topics. This will be a great tool to use to get all kinds of current and potential clients of NextStepU engaged and interested in the company.

Google Analytics

The next area that I found extremely useful and interesting was the lesson on Google Analytics. I’m slightly embarrassed to admit I didn’t exactly know what this was until we learned about it in class. However, I am amazed at the enormous amounts of information you can gather about people that visit your webpage. This tool is imperative to measuring the success of your marketing tactics. I’m not sure if NextStepU is currently taking advantage of Google Analytics, but I would be interested to see their results if they are. Regardless of whether this tools is currently being utilized or not, it will certainly be incorporated into my final client project.

Social Media

This is a very important factor to be considered for NextStepU. First of all, Facebook, Twitter and Pinterest definitely need to be a part of the final client project marketing plan. These are a few of the top social media sites being utilized by college age kids. Again, until this class, I never knew the ins and outs of paid social media advertising. I knew it existed, of course, but I didn’t know how it worked exactly. Since NextStepU currently has followers on Facebook and Twitter, I think a social media ad campaign would be very beneficial.

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Overall, I really enjoyed this digital marketing class and I seriously learned a lot of extremely valuable information. Definitely one of my favorites so far!