During the third week of class we learned and discussed the following items:
Google Analytics: Our professor signed us into a Google Analytics account and explained how marketing campaigns were organized and what type of analytics are measured through this service.
Content Posting Platforms: We discussed different platforms that can be used to post to either one or multiple Facebook pages. Services included: Hootsuite, HubSpot, Yext and Vendasta.
Our class discussed weather we think digital marketing is strategic or tactical. I think digital marketing is strategic because if you thoroughly think through how to implement a digital marketing plan, there will be objectives, strategies and tactics.
During this class we also discussed each of the communities that we had found online and different benefits that the community offered.
I am currently going for my marketing masters through Roberts Wesleyan. The last class was about Strategic Digital marketing, and since we are all in our 20’s I am sure we all thought we would already know everything already.
We were shown otherwise!
An ever changing and evolving kind of marketing!
The digital world changes continuously. There are always new ways to be reaching your target audiences and you have to be aware of what tools they are using. I was not aware of all the different types of applications out there and how many digital tools can be utilized; it is not just about email and your website anymore!
The conversation prism was one tool I used a lot throughout our class, if we needed to brainstorm ideas I would look at the prism first to see if any ideas or tools jumped out to me. This tool obviously does not include every possible option in the digital world but it makes you think about the type of category your idea or product may fit into.
Through the prism I have looked at these tools that I was unaware of:
Nicheworking- These social network sites are meant to bring people together that all have a common interest. Here are a few to check out: goodreads, Care2, and Foodspotting, and Dogster.
Social Curation: This is a collaborative sharing of web content, that can be organized one or more themes. Includes Pinterest and Flipboard.
What is all this hype about blogging?
So when we all first saw we had to blog for this digital class, I was dreading it because I never wanted to blog and figured no one would want to hear what I have to say. Since 4 weeks ago, I have grown to like blogging and am thinking about starting to do on my own site and see how it goes, I tried it before and was not having any success. I think I was missing some important factors on how to get your blog read and followed.
I was not creating tags or categories for my blog posts. These play a huge role in search engine optimization, thus getting your blog post found and read. Without these tools there is a small chance of getting your awesome blog in front of readers that would enjoy what you have to say.
Use headers! Would you rather read something typed up with headers to break up the text or one long document typed like an APA paper, and trust me I am sick of looking at and writing APA papers. Users want to be able to skim and read the parts that are IMPORTANT TO THEM (sorry was trying to get your attention while you were skimming)!
So that is all you need to know! Happy Marketing!
Just kidding, marketing and especially digital marketing has so many possibilities and it is honestly endless. Do not stick to something because that is the way it has been done before, try something new and use the data and metrics to back up your decision!
I update my company’s Facebook page once a week. I’m a digital marketer!
A digital marketing strategy is an intricate undertaking. It would be nice if it only required updating Facebook regularly, but there is a much bigger picture involved. This blog will outline two important factors surrounding digital marketing learned in the MSMK 570 course.
1. My website stinks. Let’s toss it and start over.
Slam on your breaks. According to Mediajunction’s web designer blog, design and development of a typical website can cost between $15,000 and $25,000. There goes your marketing budget. Why not start from where you are, and rethink the current concept of your website.
Do you have goals and objectives? This is the important first step. Second, what will your KPI (key performance indicator) for each goal be? This is essentially how you measure whether your goals are successful or not.
Do you have a target audience in mind? Your content needs to instantly appeal to your ideal visitors, convince them you are worthy of their time, and make it easy for them to navigate around your site.
SEO (search engine optimization) is not dead. Create quality content that will help you get found by Google. The key to SEO is fresh content, written by a real person, that is valued by other people. Content should inform, inspire, and interact with your audience.
Make your site user-friendly. Are there clear calls to action on your main page? Is the content well organized?
How are you building trust on your website? Is your website considered an authoritative resource? Are other bloggers linking to your pages? This goes back to importance of quality content.
This last one comes from Halligan and Shah’s book “Inbound Marketing.” They encourage you to add some collaborative functionality to your site, like a blog (which is easy to update on a regular basis). It’s also FREE to create and manage.
2. I can’t trust digital marketing, because there’s no proof of ROI (return on investment).
If you think this is true, think again. Digital marketing can easily be measured. You can track and measure results from SEO using Google Analytics, and make positive changes based on the results.
Analytics will tell you:
What’s working, what’s not, and what can be eliminated.
What pages are keeping people from completing tasks, and where you are losing people.
Where you can improve so people can find what they’re looking for.
Key take away: customers are hard wired and connected.
We are in a digital era. For your business to be successful, you have to have a digital marketing strategy. It should include:
A mobile accessible website-in 2014, smartphone sales grossly outnumbered pc sales.
SEO–optimizing your content successfully will increase your website’s visibility within the search engines and help drive traffic to your site.
Content is king–utilize a blog to increase user engagement.
Social media–build your brand’s presence over multiple social media platforms, and share your story with impactful images and videos.
Email campaigns–according to a Forbes article, 65% of consumers are inclined to make a purchase in association with a well planned email campaign.