During the third week of class we learned and discussed the following items:
- Google Analytics: Our professor signed us into a Google Analytics account and explained how marketing campaigns were organized and what type of analytics are measured through this service.
- Content Posting Platforms: We discussed different platforms that can be used to post to either one or multiple Facebook pages. Services included: Hootsuite, HubSpot, Yext and Vendasta.
- Our class discussed weather we think digital marketing is strategic or tactical. I think digital marketing is strategic because if you thoroughly think through how to implement a digital marketing plan, there will be objectives, strategies and tactics.
- During this class we also discussed each of the communities that we had found online and different benefits that the community offered.
During the 4th week of class we reviewed how to write a blog correctly and some of the fundamental elements that need to be included. We also reviewed the blogs that we had written about communities with out classmates, which was really interesting since we had each researched and blogged about very different communities. One of our classmates discussed a community called behance.net which allows artists to display and sell their artwork. The artwork on this website has a really unique look to it, which I thought was pretty cool, especially since I am in the market for a couple of paintings! We also review value propositional and the professor made sure that we all understood that this meant and how to write one.
The Road To My Career
When I graduated from college I didn’t really know where I wanted to live, or what I wanted to do. I had graduated with a degree in Communications, which is kind of like saying I like American food. Unspecific and vague to say the least! After living in Australia, working at a multiple restaurants and and insurance brokerage I stumbled into a position at CooperVision as a Digital Marketing Consultant. At first I joked with my friends and family that I got to play on Facebook all day, but was quick to find the depth, complexity and effectiveness that digital marketing provides.
What I Learned
Although I continue to work in digital marketing, I was excited to take Digital Marketing class because there is sooo much to learn in this field! You may think you have a good grasp on everything one day, and then Google will make an algorithm change and then ya don’t! I don’t have the opportunity to design websites at work, so I thought it was really interesting to look at Google Analytics and learn how to create different campaigns to keep track of each marketing campaign that was setup.
But The Final Presentations!
Okay, so no one gets excited about creating a final presentation, or a marketing plan and with that point, I will say that I certainly was not excited about this assignment. However, as time consuming and mind boggling and this exercise may be, it is extremely helpful going back to what we learned in 505 and creating a digital marketing plan for a company other than our client. This really helped to solidify the process in my mind and also reminded me of a few things that we had learned in the more fundamental classes. Super super helpful!!
Senior year of college, my two best friends decided to trade a semester at SUNY Geneseo for a semester abroad in Florence, Italy. I hadn’t ever traveled internationally and didn’t actually have too much of a desire to leave behind Mia’s Pizza Shop, The Idle, Vital or Wegmans! Life without Wegmans is a life I didn’t really care to know. I opted to join my friends and have been hooked ever since.
Where Do You Want To Go?
If you are anything like me, you may have taken a vacation or trip somewhere and immediately wanted to begin planning your next adventure upon return. After I got back from Italy, I decided I wanted to continue traveling before beginning the job application process. I found the Lonely Planet Thorn Tree Community, which houses various communities on travel, experiences, and any topic that one might want to discuss surrounding travel. Through the community posts and discussions, I was able to decide where I wanted to go, what I was interested in seeing, the most effective and affordable ways of traveling between cities, cultural information and different tips that I wouldn’t have known or figured out until getting to my final destination.
Lets Be Real- Someone Needs To Pay For These Trips!!
Okay, I get it. So unless you’re T-Swift or Mr. World Wide, you’re probably not going to be bouncing around to foreign countries all the time, I mean most of us do need to work after all, but this site is also great if you want to read and learn about different countries and cultures. Even if you may not be able to take an exotic trip for another 3-5 year, there is no harm in planning! Plus, having a destination in mind can be motivating and help you prioritize better.
During the second week of class we learned and discussed the following items:
- Google AdWords and Google AdWords Express campaigns and where these ads are displayed in search
- How a business would utilize Twitter and the benefits of having a business Twitter page
- Utilizing LinkedIn to either find a job, network with fellow professionals or use the search feature to find potential clients
- Reviewed the websites that each classmate analyzed
- Completed a speed marketing scenario on how to market a specific brand of grill
Are you an indecisive 20-something female? Yep, me too. We’ve finally made it on our own and are now tasked with having to decide important things- not just our Friday night happy hour spot. Navigating retirement funds, relationships and life can be a struggle, especially for those who prefer second opinions, on like everything.
What It’s All About
20-Something (now also referred to as 30-something since unfortunately aging is inevitable) is a well written blog that discusses most topics that us 20-something year olds like to discuss, like work, traveling, relationships and personal growth. I really appreciate that the author of the blog uses a positive tone of voice that isn’t overly opinionated or judgmental.
Variety is the Spice of Life
Although you may want to read about ‘How to survive your high school reunion” your reunion will pass and you’ll want to read about something completely different. This blog covers a wide variety of topics, but also discusses current events and what is going on in the world around us. I really like this aspect of the blog since most blogs of this style stick to writing about topics such as Do It Yourself (DIY- which I do love), Fashion, Family and Food. The extra depth provided in each blog is actually really refreshing and interesting to read!
If Only There Was A Search Box
Okay, so the content on the blog is fabulous, but this blog is pretty annoying to navigate. Since the blogger is now in her 30’s, I kind of want to read some of the items she discussed when she was, I dont know in her 20’s, but there is no way to search!! I cant fathom having to click through five pages of blog posts, just to reach posts written when the blogger was 26.
Digital Marketing Defined
During the first week of class, we were tasked with recognizing and defining key digital marketing terms. Since I work in the digital marketing field, I thought that I would (maybe should have) known more of the terms, however there is a lot to learn and keep up with! I thought that this was a good exercise for the class to do since we all have different knowledge levels.
We spent the majority of class discussing, comparing and learning what information is important to include on a website. Some of the main items we discussed included:
- Targeting: Every website should target a specific type of customer or group of customers.
- Call-To-Action: Having a call-to-action at the top of the website will help to increase the conversion rate.
- Build Trust: Include a testimonial page and a read our reviews link that redirects to review site pages such as Yelp and Google. Building trust with current and prospect customers is important.
- Responsive Page: Since the majority of Americans own a smartphone, it is important that websites are responsive, meaning the website formats to fit the screen of the device that is being used.