Author Archives: apodeszek

Facebook, Twitter and …….

If you were anything like me, when you heard the term digital marketing, you immediately thought social media. In order to digitally market your company, you need a Facebook and Twitter account. WRONG! Digital marketing is so much more than Facebook and Twitter and this class showed me how to expand my digital marketing skills.

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SEO

Search Engine Optimization is a facet of digital marketing that will help companies appear higher on search results, when done correctly. Most people don’t click to the second page of search results, so SEO is beneficial for several reasons.

  • Increase the number of visitors to the webpage
  • Gain more clients
  • Have an edge over your competition
  • Increase brand awareness
  • Establish your company as a powerhouse

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These are all very beneficial rewards of utilizing SEO, however it has to be done right in order for these results to occur.

Here are some tips to maximize your SEO results:

  • Regularly produce original content
  • Use headings and tags for content to be found
  • Include links to reputable sources
  • Have reputable sources include links to your website
  • Stay up to date with the current Google Algorithm

Google Analytics

 This is a great way to track and analyze the success of your website and SEO progress. Google Analytics is incredibly user friendly and easily helps to draw up reports providing companies with valuable insights.

You should use Google analytics if you’re looking for metrics on:

  • The demographics of your audience (Male V. Female, median age, mobile V. web)
  • Time of day you receive the most interaction
  • Click through rates
  • Campaign measurement
  • Key Performance Indicators
  • google-analytics

Learning all of these factors helps to understand your audience, when you’re getting the most exposure and helps determine what’s working and what isn’t. Ultimately it provides direction on what methods should be used when implementing the next marketing plan.

Blogging

 Blogging is another aspect of digital marketing that helps to increase engagement and interaction with the brand. Blogging shows the human side to the company and gives it a voice. A blog is where company representatives can become approachable to consumers.

This style of writing allows for more engagement and encourages consumers to interact. In every day life a typical consumer would probably not be able to have a conversation on the phone with a CEO, however, with a blog this becomes possible. The CEO can post thoughts, product progress or new ideas on the blog and consumers can read his/her direct thoughts and comment back. In a really good blog, the authors of the articles will respond back to the comments and generate conversation.

Some tips for a successful blog include:

  • Use pictures and visuals to aid the writing
  • Avoid large blocks of texts, make it easier to scan
  • Write in your own voice and show personality
  • Use bolded headlines
  • Encourage readers to comment and interact
  • Provide thoughtful responses to comments

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All these different factors contribute to the overall digital marketing toolbox. Much more sophisticated than simply creating a Facebook page and Twitter account!

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Week 3 Reflections

Learning about Google Analytics was incredibly beneficial to me this week. While it is not something I will be using in my current job, it is definitely something that will come in handy in the future. I couldn’t believe how easy it was to obtain all the information you’re provided with. Normally when I hear the word analytics I freak out and try my best to avoid it, however Google Analytics are incredibly user friendly and give great insights.

I think Google analytics will come in handy for NextStepU because they can see what time of day they are getting the most exposure and by demographic break down as well. This will help them know who to target and when to target them.

Reliving the Glory Days…. Sort of.

If you’re anything like me you had a lot of hobbies as a kid. But as you grew up you had to give them up for certain reasons, maybe you grew out of them, you didn’t have the time for them anymore or you developed new hobbies. Hockey Community is a great online forum I discovered that lets me temporarily re-live my glory days.

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What is Hockey Community?

 Hockey community allows players from all around the world to come together and share their love of the sport. This online community matches you with other players in your region so you can find teams to play on, different pick up games in the area or sell your equipment locally.

The app also has a feature for teams to sign on and track game and player stats online. Different tournaments are also posted, encouraging members to form a team and sign up. Players can also interact with each other through different posts, chirps and memories.

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How do I get Started?

  • Sign up with your email address or Facebook account
  • Select your region
  • Pick your position, skill level and other playing qualities
  • Hockey Community matches you with relevant posts from others in your region!

You can download the app or view the website online, both are very user friendly!

So Much Potential

 I see a lot of potential with this community, they have a lot to offer and can really connect different players together. I was really looking forward to potentially finding pick up games in my area, but the closest regions to me were in Canada. The site has a large Canadian presence, it would be cool to see it expand more into the US as well.

Chirp, Chirp

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For more hockey community chirps check out their YouTube channel and Twitter!

Week 2 Reflections

Learning about SEO and ad words this week was really beneficial to me. Currently my employer is listed way below its competitors on Google and it is something that we are looking into fixing. I was able to take a lot of information back to management and explain to them how SEO works. I find it very interesting that Google constantly changes the algarithm to prevent companies from cheating the system. It levels the playing field and encourages companies to keep producing original and relevant content which I love.

The lesson on content was also very beneficial to me as well. I just started volunteering for the American Lung Association and they are having me help produce content for the social media pages. The inform, inspire, interact diagram will come in handy as I am thinking of new posts that will engage viewers and encourage more interaction and participation.

My favorite take away from this week was the speed marketing Zippo grill exercise. I struggle coming up with creative ideas quickly and to me it’s incredibly beneficial to listen to some of the ideas other cohort members come up with. I really enjoy the speed marketing exercises because it really pushes me to think quickly and it’s great to see how differently everyone thinks.

The Post Grad Guide to the Real World

As a woman in my early twenties, I find myself searching articles on Ms. Career Girl for life advice. This great blog features articles from different authors on topics such as life after college, career advice, relationship help and resume critiquing.

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Why I love it

Ms. Career Girl is written for women by women. The authors are in a similar stage of life as me, so it is an incredibly relatable blog. It’s a one-stop shop for any young woman in her early twenties looking for some advice in all aspects of life.

Notable sections on the blog include:

  • Career ConfessionsScreen shot 2015-06-20 at 2.04.11 PM
  • Travel & Leisure
  • Dating
  • Money
  • Resume Optimization Tool

All sections on the blog have multiple contributing authors to give a wide range of advice and expertise.

Should I Check it Out?

Absolutely! If you’re a woman in your twenties, this blog is definitely for you. Ms. Career Girl started this blog to help confused post grads navigate the real world. Any question you may have will most likely be answered in one of the articles found on her site.

But Beware

Screen shot 2015-06-20 at 2.06.29 PMWhile the content on the blog is great, the look could use a little updating. The word “cutesy” comes to mind when looking at the graphics on this site. In my opinion, the logo is relevant but could be better and the site contains too much pink.

It is a for-profit blog, you can tell based on the amount of advertisements. They even advertise to advertise with them. I prefer blogs without advertisements, to me it shows the passion the writer has for the subject matter instead of the desire to make a buck.

I don’t let these minor details distract me from the excellent content, you should check out the blog and follow them on Twitter!

Week 1 Reflection

This week I really enjoyed learning about different techniques to make your blog stand out. I used to write for pleasure all the time but working and school takes my time away from that. I am excited to post to the blog each week in hopes it will get me back in the habit of writing more. It will also be great experience to get practice writing in a different style and making my writing more clear and concise.

Another great takeaway from class this week was the idea of building trust. Blogs, websites and any other form of communication from a company needs to work around building trust between the company and the consumer. I think many companies forget about this as they try to gain more business. I recently have been receiving a ton of emails from companies I have never heard of or interacted with online before. After doing some digging I discovered that an email subscription I just signed up for has been giving my information to other sites. I immediately unsubscribed from them, in my opinion that is not a way to build trust and gain long-term consumers.

Not so Groovy, Baby

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Grooveshark thought they had it all, until they were shut down for copyright infringement. These days the web makes it much easier for peer to peer file sharing, unfortunately this type of sharing creates major copyright issues.

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What is Grooveshark?

Grooveshark is a web based streaming service that allows users to upload audio files to share with others, stream music and sort into playlists. It even included a search engine feature. Launched in April of 2008, it took the form of a flash web player that allowed users to stream without downloading an app. In 2010 Grooveshark switched to HTML5 which completely voided Apple and Google’s decision not to make the service available on mobile devices.

The Glory Days

 At one point Grooveshark was flourishing. In 2010, Time’s on line supplement had listed Grooveshark as one of its 50 best websites. They were streaming over 1 billion sound bites each month and had 20 million users. Many used the services for free, but there were paid subscription options which let users opt out of advertisements and stream on mobile devices.

The Downfall

 Grooveshark faced scrutiny for years by companies claiming the music on the site did not have the proper copyrights. In 2010 Apple pulled the iOS application of Grooveshark. Universal Music Group (UMG) brought several lawsuits against Grooveshark including one in 2011 stating employees uploaded thousands of UMG owned recordings illegally.

The Ultimate Shutdown

 After learning that they could be liable for up to $736 million in damages, Grooveshark shut down its site in April 2015 and all ownership and property was transferred to Universal Music Group, Sony Music Entertainment and Warner Music Group.

The Lesson

In the digital media age, be careful what content you share and remember to give credit when credit is due. Copyright infringement is not groovy, baby.

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