Week 3 Reflection-Kristen Nosky

During the third week of class we learned and discussed the following items:

  • Google Analytics: Our professor signed us into a Google Analytics account and explained how marketing campaigns were organized and what type of analytics are measured through this service.
  • Content Posting Platforms: We discussed different platforms that can be used to post to either one or multiple Facebook pages. Services included: Hootsuite, HubSpot, Yext and Vendasta.
  • Our class discussed weather we think digital marketing is strategic or tactical. I think digital marketing is strategic because if you thoroughly think through how to implement a digital marketing plan, there will be objectives, strategies and tactics.
  • During this class we also discussed each of the communities that we had found online and different benefits that the community offered.
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