🎶Hello, Is it leads you’re looking for? 🎶

digital-marketing-los-angelesThe wonders of digital marketing – Why I’m a believer

If you’re doubting the relevancy and value of having a digital marketing plan hold your thought and think again. Now-a-days in order for businesses to be successful companies must have a digital marketing strategy included in their marketing plan. Without it out, your missing out on the possibility of impactful revenue generating opportunities and a greater chance of reaching and converting qualified leads. The world is quickly becoming digital and when this train takes off you don’t want to be left behind. There is still a place for good ol’ fashioned traditional marketing methods but digital marketing offers a cheaper, faster, versatile and more practical form of marketing than traditional. This is a form of interacting that should be taken advantage of. Don’t believe me? Check out this article http://singlegrain.com/10-companies-doing-online-marketing-right/ highlighting 10 companies that have successful digital marketing strategies.

  meme What I’ve learned.

Content truly is king. Robert Rose said, “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Content is the backbone of communication and is anything that adds value to the consumer during the buying process. It’s about giving consumers an idea of why your product or service will benefit them – and encourages the consumer to buy. Terry Foster said “Content marketing is a way to break through the enormous clutter of messaging that we’re all faced with as consumers every day.” It’s about engaging your audience, building authority, and relaying valuable information that consumers can benefit from. Effective content marketing can lead to increased web traffic, good SEO ranking and increased sales.

8I’ve completely underrated the value of blogging.

Interesting content is one of the top reasons why consumers follow companies on social media and subscribe to email communications. One of the best vehicles to deliver that interesting content is through blogging. There are over 500,000 new blog entries posted everyday. Consistently publishing relevant, valuable and interesting content is what positions a company as a thought leader and a trusted resource. Research shows companies that generate 15 blog posts per month average 1,200 new leads per month. And, company blogs increase visitors to their website by 55 percent. Companies that blog have 97% more inbound traffic which means more search engine traffic. Blogging is a great way for companies to sustain an online presence and share the best they have to offer.

nextstepu-logo

Applying the knowledge

I’ve learned that in this digital time – having an effective digital marketing plan is important. Just having a Facebook, Twitter or Instagram page isn’t enough. You have to know how to use social media and the other various elements of digital marketing to engage, interact, convince and convert leads into loyal customers. I will definitely use a lot of the information I learned in this class in my presentation for NextStepU. Their target audience is heavily engrossed in this digital era so it’s important for them to meet them where they are.

Advertisements

2 thoughts on “🎶Hello, Is it leads you’re looking for? 🎶

  1. soverslaugh

    Thought the pictures told a great story. Yes this is a new era of how leads are obtained and takes a lot more compelling work and time to generate the interest and trust vs. yester year!

    Like

    Reply
  2. pascalswelt

    “Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” thats absolutely true. It was easier back in the days when you only had to shout out your message and people did just believe it (or not) – Today social media and the overly informed customer change the game completly. Just shouting your message into the world will get you nothing. It’s like shooting a shotgun into the ocean to hit a fish. You better have some bait (Content) to lure the fish to you..

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s