In this class we discussed the ins and outs of Google Analytics and Facebook sponsored ads. These topics were very beneficial to learn more about. This class has me now exploring job opportunities in the digital and analytical marketing fields. I am intrigued by metrics and love when you can prove a case or point with data to back it up.
I think NextStepU could benefit from paying attention to their Google Analytics, especially to see what are the top visited pages and where are they losing people. Recently our group had a phone call with Lollypop Farm for our final class project and they know what their top pages are and they would love to have a larger budget for more sponsored Facebook posts. These would be specifically used in promotional months like free cat month.
Overall this class was very informative and I think I may have found something I would enjoy looking at and working with on a career basis.