Reflections Week 3 – Steve Overslaugh
In week three the main topic discussed related to using Google Analytics to understand more about the effectiveness of digital campaigns. The main takeaway continues to be the consistent message around ensuring a company or marketing manager and the executive team have a sound, connected and consistent strategy. This strategy must be well communicated internally and externally. Then when using a digital strategy or tactics one should continue to view changes in behavior, response, or effectiveness to take advantage of the ability to make real time changes to a program.