Rating Social Campaigns and Web Site Lead Generation

Reflections from Week 3_M Tenalio

Rating a Web Site

 Hootsuite vs Hearsay  Hootsuite vs Hubspot

Until this week’s class I was not aware of Hootsuite, Hearsay or Hubspot, lead generation from social media. New news to me. Technology and social media have merged to generate, manage, and develop sales leads and information. According to http://blog.hubspot.com/blog/tabid/6307/bid/33169/ social media is clearly an increasing sales channel, and the average budget spent on social media has increased 133% in just 3 years.

SOCIAL MEDIA EXPENDITURFES INCREASED 133% IN 3 YEARS

So which do we choose. Various lead metrics are used to identify good, better, best. Hubspot tends to lead in technical leadership for categories including ease of use, intuitive design, product support and setup. Hearsay is used more in financial services applications. Hootsuite used more in entertainment and retail. Hubspot is broad appeal across multiple market applications.

HUBSPOT DIGITAL MARKETING SOFTWARE AND CRM INTEGRATION

Hubspot is not inexpensive, from $800 to $2,400 per month. It integrates to many customer relationship marketing (CRM) systems and capture blog messaging, SEO keywords, monitors social media sites and web site landing pages and email marketing, develops digital marketing metrics and generates leads. The list is extensive in add on modules and tiered price packages can be viewed at http://www.hubspot.com/pricing-comparison . Various educational and how-to lessons are also available on http://blog.hubspot.com/marketing that help guide effective utilization of the full complement of software modules.

COMPARE TECHNOLOGY, SUPPORT AND APPLICATIONS FOR BEST FIT

Clearly this is another area I will need to turn to the digital marketing experts to help guide us to the best solution. This class has increased awareness and now we must find the best approach to lead generation and nurturing as well as the best technological fit.

Great, my marketing work list keeps growing.

DIGITAL MARKETING WILL CHALLENGE US TO EFFICIENTLY REACH OUR CUSTOMERS

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