Reflections Week 3–Jillian

  • Google analytics help make the most out of your measurement planning.
  • From analytics you can tell what’s working and what’s not, and make appropriate changes (where we can improve).
  • The presentation about google analytics was helpful, but actually utilizing the tool is how to best learn how it can be adapted to work for you and your goals.
  • Google analytics is very much beneficial to marketers and analysts for successful implementation of marketing strategies.
  • I liked Meg’s break down: goals first, what you want to track, how to improve.  What are your KPI’s for each goal.  She stressed the importance of setting the goals first.
  • Goals—KPI’s—Check-in—Make changes.
  • Custom audiences in Facebook (upload list from CRM database) target specific audiences with Facebook ads.
  • Hubspot for scheduling posts (it can tell you when your target is viewing) helpful knowledge for future posts.

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