This past week we covered a lot of information that was both new and valuable to me. First, I’m very glad we covered Google Analytics and the paid Facebook ads. Obviously, I know about paid Facebook ads, but I have never heard about the ins and outs of it before. I definitely think this would be a good tactic for NextStepU to try. It is a relatively cheap way for them to reach their target audiences and it will be easy to measure the results. Something I didn’t know was that Facebook has so many “roadblocks” you need to overcome in order for our ad to be seen by the most people possible. I always just thought you paid for an ad and it just shows up.
Ad for Google Analytics, this was all new material for me. I have never had any exposure to this before. Google Analytics is definitely a must for NextStepU. It is extremely important to know how many people are currently visiting the site so we have a base number to measure success by. Also, I’d be curious to see the number of people who currently sign up for classes through the website.
Overall, I found this class to be very informative.