In last week’s class we talked a lot about Google Analytics and SEO. These are both topics that are very interesting to me. In my last position I was involved with Google Analytics and SEO, but very minimally. It was good to get a quick refresher on these tools and how they can benefit your business. I think these are useful tools that NextStepU could utilize especially on a low budget.
My favorite part of class this week was the speed marketing exercise on Zippo’s grills. These are great exercises because it makes us think quick on our feet and generates a wide variety of brainstorming ideas. It is pretty impressive to see what we all come up with in that short amount of time. I think this brainstorming activity could be very useful in everyone’s current roles and especially in our capstone project once we start finalizing our groups and ideas.