Now – a – days it seems as if the internet has turned marketers into writer’s and it’s not as simple a task as it seems. Trust me, I know! It appears my duties as social media manager of BreakThru Magazine has expanded into content developer as well. If you’re anything like me then you’ve struggled with creating content that’s appealing enough to “convince and convert” qualified leads into loyal customers. I often find myself reenacting the gif above from 21 Jump Street thinking, what the heck am I supposed to say?!
I used to, well, did as of this week, think that social media marketing was the same as content marketing but boy was I wrong! Although similar, content marketing and social media marketing are two different things with different focal points, goals and processes. Content strategy PROCEEDS social strategy. A lot of people (business included) post on social media with the first thing that comes to their mind. But, well, you can’t intrigue consumers and succeed in social marketing if you have nothing interesting to say. The distinction & similarity goes deeper than but I’ll spare my rambling and say I’ve had my AHA moment and begun to approach my job in a different way.
Worth the follow
Consider the fact that Apple has no official social media presence on any network beside YouTube, and no official blog, yet has thousands of users willing to fight for their brand. The goal of content marketing is to build a community of evangelists who are prepared to fight for your brand and that can only be done with good content. So if you’re looking for ways to distribute valuable, relevant, and consistent content to your consumers and, ultimately, motivate profitable customer action then this Content Marketing Institute blog is for you!
You won’t regret it! http://contentmarketinginstitute.com/topic/content-creation/