After the first class of this new module, I left feeling pretty excited. Of course I use social media sites, such as Facebook and Instagram, but I’ve never really delved deep into all of the options available within the digital marketing category. In addition to that, I have started to take a liking to blogs. Before now I have never really read any of them, but I am finding it to be very interesting.
I have realized that NextStepu can easily take advantage of many of these different marketing techniques. A blog would be perfect for them. There’s an endless amount of content that could be written about college life, the application process, financing, etc.
I also liked learning about how to improve website layout and content. Currently, NextStepU’s website is a bit confusing to me. There are way too many different pages to click on and there is not a clear flow. It is especially confusing that you go on there looking for information on the NextStepU Center, and the only way to get there is by clicking a small link at the top of the page.
Overall, I really enjoyed our first class and look forward to learning more about digital marketing.