Immortality or a Cryptal death?
This is one site where the number of “likes” really matters, and the ruling of life or death for content lies in the hands of the viewers. Founded in 2007, Funny or Die (FOD) is a an award winning, video comedy website that hosts hundreds of viral celebrity and user generated videos.
How it works.
Celebrities, comedians, and regular users post videos they think are funny. The viewers vote whether they think the video is indeed funny or if it should die. The video gets scored based on the total percentage of viewers that voted. Videos with 80% + votes of funny stay on the site. After 1,000 views, videos with 20% + die ratings, die and are crypted (vaulted). Videos with views of 100,000 + gets an immortal funny ranking.
How can a comedy site help your business?
Funny or Die connects with approximately 19 million viewers daily. With low marketing costs they use A-list talent partners to create the exposure and attract users to their site. One of the greatest examples that boasts about the power of the site’s reach is their partnership with the Obama administration in 2014 regarding Obamacare. Garnering more than 8million views within the first few hours of its posting. FOD’s comedic Obamacare videos showed how this site can help businesses grasp a relatively tough to reach audience and present results. In this case an increase of web traffic by 40%. This goes to show that humor can make a personal connection and FOD can be a great vehicle to bring separate conversations into one forum.
Why FOD matters.
FOD injects funny into a mainstream conversations. CEO Dick Glover of FOD said “content drives the deal” and FOD is a proven link between measurable success & smart content marketing.