That cute little penguin is the logo for a company called Plancast; a business focused on events, whether that be allowing users to plan an event, select and event to attend, or share details, photos, and posts from the event. Fun Fact: The penguin logo was created to reflect how the users follow each other, just as penguins that follow each other everywhere!
How does this penguin relate to the “YOU”
Good question? Plancast focuses on the users needs, making it customizable to each person, whether that is the event planner or the attendee. They know their audience and do a great job with each aspect of the event process.
So does this penguin engage meaningfully?
Yes, Plancast meaningfully engages with its users. Plancasts vision is to help event organizers as well as stay in touch with attendees. The purpose of this social media device is to allow everything about the event to be in one place for each user. Plancast’s value to its user is the ability to have everything in one social media outlet for events. Plancast is very committed to their users. Making it easy for them to create, plan, and attend. Plancast is transparent doing exactly what they say, making events easy to plan and share.
Plancast falls into the realm of sales, with a tidbit of communication. The objective of Plancast is for event planners to be able to organize and share events. Users can find, attend, and share event with friends. They’re in the business of selling events to their penguin followers.
Plancast is an adaptive listener to users and always morphing. With all different goodies (web extensions, apps, connections to other social outlets), they make it easy for users everywhere. Written by Mercedes